The World Wide Web: Eroding Subtlety Since 1990
I wrote a post recently on Facebook, in which I congratulated myself on doing a damn good job of parenting my daughter. I’d had a particularly cruddy day, filled with a variety of Unpleasant Things. Sick of the crushing weight of mummy guilt, I had a moment of why-the-hell-not proudness. Why shouldn’t I feel good about myself?
The problem is, it didn’t make me feel good about myself. The following morning, I back-tracked and took my post down. Saying that I was brilliant hadn’t made me feel proud at all. In fact, I felt like a bit of a shit bag. I realised I’d overstepped a line – and, thanks to the dear old internet, I’m certainly not the first.
Call me old fashioned, but I can’t seem to get comfortable with the concept – peculiar to social media – of “bigging oneself up.”¹ It took me a long time even to feel at ease with the mummy blogging medium – which is, by its very definition, an utterly self-absorbed pastime. The idea that anyone else should be even slightly interested in any of my stream-of-consciousness tripe still fascinates and horrifies me in equal measure.
Without meaning to perpetuate the Oh-I-Say British stereotype here, I’ve always thought it’s rather better to have someone else point out your successes than to hold them up yourself and order everybody to look at them (“GO ON: LOOK AT IT!”). I prefer my humour – and the people whose company I keep – self deprecatory and wry. Which leads me nicely to today’s God That Annoys Me award, which goes to this puke-inducingly smug baby vest.
It embodies all the reasons why, while self confidence is something to be admired and aspired to, it’s also something one ought to be a bit humble about. It oversteps the same line I did: the line between being proud, and being offensive, divisive and judgemental. The message it carries – ostensibly that breast is best² – is a well known and scientifically endorsed one. But it’s the undertone of the message that offends. It’s inherently smug, and implies that the mother of the vest-clad little monster is somehow better than any passing mother who might have bottle fed her baby with formula. Using your baby to advertise your parenting politics is a dangerous business indeed. I don’t think the message bears any true malice; it’s just a misguided joke.
But isn’t that the problem? I wonder if the world in general – and the emotive realm of parenting, in particular – might be a nicer place if we all chose our words a bit more carefully. It makes all the difference between, “I’m better than you,” and “I think you’re doing a great job.” I’m all for saying what you think when it really matters, but the internet is so full of people talking so hard and fast and loud, that the power of someone’s words to make or break a person’s day seems to have been forgotten in the furore.
¹ I still do it. It’s a pitfall of social media, and a hard one to avoid. God only knows how many people have snorted in disgust at my self important status updates and blog posts over the years.
² Oh, don’t even get me started on this. The UK’s astounding lack of savvy about encouraging people to breastfeed is my current soapbox subject. And hardcore “lactivism” can kiss my ass, for starters. Yeah, I said it (breaking all the rules of the post I just wrote. It’s my blog and I’ll be a hypocrite if I want to.).

